RGPV / RGTU B. PHARMACY PHARMACEUTICAL INDUSTRIAL MANAGEMENT – PY 601 SYLLABUS
UNIT-I
Pharmaceutical Management :Concepts on Management, Principles of Management, Administrative and Operative Management Enterpreneurship Development.Material management: Basic principles of Materia l Management, Purchase, Store and Inventory control.
UNIT-II Pharmaceutical Production Management :Different aspects of Production Management , Performance Evaluation Technique,flow-process, know how process and maintainence. Accountancy: Principles of accountancy, Journal entries and ledger posting, preparation of trial balance, cash book, bank reconciliation statement, rectification of errors, profits and loss account, balance sheet, purchase, keeping and pricing of stocks, treatment of cheques, bill of exchange, promissory notes and hundies, documentary bills.
UNIT-III Pharmaceutical Economics:Principles of economics with special reference to the laws of demands and supply demand schedule, demand curves, general principles of insurance and inland and foreign trade, procedure of exporting and importing goods.Pharmaceutical Marketing: Functions, wholesale, retail, and mail order business ,market research.
UNIT-IV Pharmaceutical Salesmanship:Principles of sales promotion, advertising, and ethics of Sales, merchandising, Window display and literature detailing.
BOOKS RECOMMENDED:
1. Shukla, S. M., Advanced Accountancy, Mahershwari Sahitya Bhawan, Agra.
2. Gupta, R. L., Advanced Accountancy, Vol. I and II, Sultanchand & Company, New Delhi.
3. Kotler, P., Marketing Management, Prentice Hall of India Limited.
4. Stanton, W. J., Fundamentals of Marketing Tata McGraw Hill Limited, New Delhi.
5. Buskir K. and Richard H., Principles of Marketing –The Management View, Hold Rinehard and Winston Incorporated, New York.
6. Sherlekar, S. R., Marketing Management, Himalaya Publishing House, New Delhi.
7. Mote,V. L., Paul, S. and Gupta, G. S., Managerial Economics Concepts and Cases,
Tata McGraw Hill Limited, New Delhi.
1. Shukla, S. M., Advanced Accountancy, Mahershwari Sahitya Bhawan, Agra.
2. Gupta, R. L., Advanced Accountancy, Vol. I and II, Sultanchand & Company, New Delhi.
3. Kotler, P., Marketing Management, Prentice Hall of India Limited.
4. Stanton, W. J., Fundamentals of Marketing Tata McGraw Hill Limited, New Delhi.
5. Buskir K. and Richard H., Principles of Marketing –The Management View, Hold Rinehard and Winston Incorporated, New York.
6. Sherlekar, S. R., Marketing Management, Himalaya Publishing House, New Delhi.
7. Mote,V. L., Paul, S. and Gupta, G. S., Managerial Economics Concepts and Cases,
Tata McGraw Hill Limited, New Delhi.
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