MPY202 PMRA : PMRA Pharmaceutical Management-II (Production, Project & Marketing) 2nd sem syllabus

MPY202 PMRA:  Pharmaceutical Management-II (Production, Project & Marketing) syllabus

Production management: Fundamentals of production, organization, economic policy, manufacturing economic, production capacities, production lines and job balancing, visible and invisible inputs, methodology of activities. Development of efficient work methods, quality control and management of R&D. Pharmaceutical quality management system. Production planning and control, production processes- mass job and project; plant location and lay out; work study, materials management-purchase, inventory control and store keeping. Different techniques of inventory management. Productivity management: concepts problems, tools and techniques for improvement. Operation research techniques by PERT and CPM. Consideration for design of large scale manufacturing units including intricate design criteria for units to manufacture sterile and non-sterile products with special reference to tablets, capsule, injections and special dosage forms. Design and development of packaging units including recent advances in packaging techniques

for various types of sterile and non-sterile dosage form. Warehouse design, construction,

maintenance and sanitation; Cost effective design, good warehousing practice.

Project management: Project design and management, preparation of feasibility assessment and selection, project reporting, conventional project appraisal; limitations, towards a new framework. Projections, profitability, cost and benefit analysis, appraisal criteria – financial, economic and social. Risk analysis.

Product Planning: Selection of product, new product development and product differentiation, pricing, promotion – personal selling, salesmanship, qualities of salesman, management of sales force, advertising, publicity and window display, channels of distribution.

Pharmaceutical Marketing: Evolution of marketing concepts; production oriented, sales oriented, promotion oriented and consumer oriented (modern concept); market segmentation; concept of marketing, mix Role of 7P’s (Product, Price, Physical Evidence, Process, People) in Pharmaceutical Marketing Management, corporate planning & strategy, Pharmaceutical industrial marketing management. Pharmaceutical marketing environment. Product management E-Pharma Marketing, Kaisen and six sigma technique.

Marketing Research: Definition and importance, Pharmaceutical Marketing Research Technique, marketing information system, pharmaceutical marketing research area. Database for searching pharmaceutical market of drug products and drug substances Market Demand and Sales Forecasting: Major concept in the demand measurement, estimating current demands, geo-demographic analysis, estimating industry sales, market share and future demand, sales forecasting.

Practicals related to Pharmaceutical Management-II (Production, Project & Marketing)
1. Case studies, market survey, forecasting, reporting
2. Layout designing of manufacturing facilities for various sterile and non-sterile products.
3. Product planning and market research
4. Preparation of product promotional literature and catalogs.


Books and References Recommended:
1. Marketing management by Philip Kotlar; Prentice-Hall of India Ltd., New Delhi
2. Management and Organization by Louis A. Allen; McGraw Hill, Tokyo.
3. Corporate Strategy by Ansoff, H.T. McGraw Hill, New York.
4. Modern Management by Hempran David R.; McGraw Hill, New York.
5. Management by Stoner and Freeman; Prentice Hall, New Delhi
6. Motivation and Personality by Maslow, Abraham, Harper & Row, New York.
7. Management and Organizational Behavior, Utilizing the Human Resources by Harcey, Paul and
Blanchard Kenneth; Prentice Hall of India, New Delhi.
8. Principles and Methods of Pharmacy Management III rd edition Harry A. Smith
9. Management “Global Perspective Heinz Weihrich, Harold Koontz by Tata Mcgraw Hill.
10. Guidelines for Developing National Drug Policies; WHO Publications, 1998.
11. A Guide to Total Quality Management by Kaushik Maitra and Sedhan K. Ghosh.
12. ISO 9000 and Total Quality Management by Sadhan K. Ghosh.
13. Business Organization and Management by Shukla M. C.; S. Chand and Company
14. Personal Management by Filippo E. B. Mac Graw Hill.
15. Marketing Management by Kotler Philip.; Prentice Hall of India.
16. Personal Management Tripathi P. C.; S. Chand and Company.
17. Principle and Practice of Marketing in India by Memoria C. B.
18. Principles of Pharmaceutical Marketing by Mickey Smith, C.B.S Publications.
19. Marketing Hand Book Vol. II, Marketing Management by Edwin- E Bobrow, Mark- D. Bobrow.
20. Financial Management by Johnson, R. W.; The Ronald Press.
21. Project Management by Choudhary, S.; Tata Mac Graw Hill